Architype respects your privacy and is committed to handling personal data transparently and responsibly. This policy explains what information may be collected when you visit this website, how it is used, and your rights under UK data protection law.

Architype is a UK-based design and photography studio specialising in marketing for the commercial property sector. If you have any questions about this policy or how data is handled, you can contact us at: hello@architypecreative.com

This website does not use contact forms, user accounts, or mailing lists.

When you visit the site, limited information may be collected automatically, including:

• Device and browser type
• Operating system
• Approximate geographic location (city or region level)
• Pages visited and time spent on the site

This information does not directly identify you.

This website uses Google Analytics 4, a web analytics service provided by Google, to understand how visitors use the site and to improve performance and content.

Google Analytics may collect information such as:

• Pages viewed
• Time spent on pages
• Referring websites
• Device and browser information

Key points:

• IP addresses are anonymised
• Data is processed in an aggregated and statistical form
• Data is not used to identify individual visitors
• No profiling or automated decision-making takes place

Google may process this information on servers outside the UK. Where this occurs, appropriate safeguards are used in accordance with UK GDPR.

You can opt out of Google Analytics tracking by:

• Using browser privacy controls
• Installing the Google Analytics Opt-out Browser Add-on

As part of our work, Architype photographs buildings, streetscapes, and urban environments. Images displayed on this website may occasionally include individuals who appear incidentally within public spaces. In such cases:

• The building or environment is the primary subject
• Individuals are not the focus of the image
• Images are used for editorial, portfolio, and commercial property marketing purposes

This processing is carried out under the lawful basis of legitimate interests, in accordance with UK GDPR. If you believe you are identifiable in an image featured on this website and have a concern, you are welcome to contact us.

Any information collected is used solely to:

• Operate and maintain the website
• Monitor performance and usability
• Understand how content is accessed and viewed
• Present our work and services

We do not sell, rent, or trade personal data.

• Google Analytics data is retained in accordance with Google’s retention settings
• Portfolio imagery is retained as part of our professional archive unless removal is requested and justified

Under UK data protection law, you have the right to:

• Request access to personal data held about you
• Request correction or deletion of personal data
• Object to processing based on legitimate interests
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Further information is available at: https://ico.org.uk

This website uses cookies to support Google Analytics and basic site functionality.

Analytics cookies help us understand how visitors interact with the site. These cookies do not identify you personally.

You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect site functionality.

This policy may be updated from time to time to reflect changes to the website or legal requirements. The most recent version will always be available on this page.