Central House

Repositioning a traditional city-centre building around the character of its contemporary refurbishment.

Central House occupies a prominent position in Leeds’ traditional commercial core, but behind its brick exterior is a much more contemporary workspace, with exposed services, modern finishes and a private roof terrace. The marketing needed to move perceptions of the building beyond a conventional city-centre office.

We created a fresh visual identity that takes its cues from the refurbishment rather than the exterior alone. Clean typography, a simple linear wordmark and a bright colour palette reflect the contemporary interiors, while original photography captures the mix of materials, colour and informal workspace within the building. The identity was then carried consistently through two separate letting brochures, with clear mapping and information design reinforcing Central House’s strong city-centre location.

Branding / Brochure Design / Photography