4 York Place

Creating a flexible visual identity that worked from initial letting through to investment sale.

4 York Place is a refurbished Grade A office building in the heart of Leeds’ traditional business district. Our involvement began with the letting campaign before developing into a separate investment brochure when the property was brought to market for sale.

We created a simple identity around the building’s address, using a distinctive number-four marque, restrained typography and a palette of warm gold and deep blue to give the marketing a premium but understated character. Original photography was used throughout to show both the quality of the refurbished interiors and the building’s architectural detail, supported by bespoke mapping and location graphics. When the brief moved from occupational to investment marketing, the same visual language was retained while the content and information hierarchy were adapted for a different audience.

Branding / Brochure Design / Photography