Apsley House

Using the building’s contemporary glass architecture to create a modern counterpoint to its historic character.

Apsley House is a Grade II listed landmark close to Leeds Station, where a substantial contemporary refurbishment sits behind a characterful historic façade. The marketing needed to convey both the stature of the building and the quality of its modernised workspace.

The extensive use of glass in the refurbishment provided the starting point for the visual direction. Geometric forms derived from the building’s glazed architecture were carried into the brochure design, creating a contemporary counterpoint to the historic exterior. We photographed the building inside and out, using large-scale architectural imagery early in the brochure to establish a strong sense of place before moving into the accommodation, specification and location. Drone photography added the wider city context and reinforced Apsley House’s exceptionally central position.

Branding / Brochure Design / Photography / Drone