Old School

Balancing architectural character with the detailed demands of an investment sale.

Old School is a Grade II listed Leeds landmark overlooking Millennium Square, combining imposing period architecture with contemporary workspace. For the sale campaign, the marketing needed to communicate that character while also presenting the financial, tenancy and asset-management information expected of an investment brochure.

Rather than allowing the commercial detail to dominate, we built the brochure around the architectural personality of the building. A restrained geometric graphic language, warm colour palette and characterful typography sit alongside carefully composed photography of the building’s most distinctive spaces and details. More complex investment information was organised into a clear modular system, allowing the brochure to move comfortably between strong visual storytelling and detailed commercial content.

Brochure Design / Photography / Drone